Lifestyle Clothiers was founded in 1991 by Sue Gershon on a simple passion for fashion and an ability to spot trends.
With a background in buying and creative merchandising, Gershon began her career at Bullock's Department Store under the tutelage of Susan Krakower Feldman, who later went on to found "One Kings Lane".
"I can still recall our Monday morning best seller meetings from Izod (#8800) the iconic alligator polo". "I had the best mentor in the industry and valued my experience there". After 2 years in the corporate buying office and one year at the store level, Gershon left to join Unique Buying Office, a leading West Coast Buying Office, where she was the missy and contemporary sportswear buyer, discovering now well known designers like, Micheal Stars, Guess, Z Cavaracci, and Shelli Segal.
Gershon bought apparel for retailers like: Casual Corner, The Icing, 5-7-9, Paul Harris, Canadian Fur, and assisted the corporate buyers in merchandising their assortments and sourcing new California vendors.
When it was time to start her family, she left Unique and opened her own sales agency, where she could help build new brands from concept to completion, lending her merchandising skills to help brands speed to market emerging trends.
"Opening my business afforded me the opportunity to work my own hours, and still tend to my growing family's needs". Today I have a showroom located in the Cooper Design Space in the heart of the Los Angeles fashion district and also in New York's famed garment district.
Lifestyle Clothiers focus is on the missy and contemporary market and has strong relationships with top retailer's across the country. Private label is another avenue we offer to our retailer's in new product offerings as well as in the off-price arena. We embrace our lines and immerse ourselves in strategizing and marketing in order to create brand awareness on social media platforms.
If you are a retail buyer, we invite you to our showrooms to have a look at our brands and also extend an invitation to both established and emerging brands who are seeking representation.
See you soon!